Although there are many ways to build links to grow your online profile in terms of SEO, many small business websites miss these opportunities. Usually, this is because they think link building is something that SEO agencies do, and they can’t do it themselves.
Some reluctance is understandable, particularly if a small business owner and novice webmaster knows a little about SEO, and knows that a poor quality link could hurt them, but doesn’t know how to differentiate between good and bad.
However, there are a number of backlink basics anyone can put into practice to help your website SEO. Here, we look at great ways to achieve backlinks to your blog.
Be a Guest Post Superstar
There are thousands of sites in every industry that offer guest posting opportunities. The trick from your perspective is to not just jump in and guest post on every available site. Check out each website first; do you want your name and your business associated with it? Would you be happy having your name featured there if you weren’t being rewarded with a link?
Another way to guarantee you only guest post on the best sites is to wait for high quality blogs to approach you. You’re the one who can make this happen, by commenting on influential blogs and adding something to the conversation.
This will actually have dual SEO benefits; you get the backlink from your comment, as well as the opportunity to demonstrate your expertise later.
Think Link Bait
The easiest way to get a diverse range of natural backlinks is to focus on your own quality content. What do you audience look for when they visit your blog? What could industry experts take out of it? What piece of value are you giving that is so good people will link to it on their own site?
You don’t need to think link bait every minute of writing a blog post; if you did that, you’ll quickly find yourself writing incoherent babble.
However, you should plan and structure your writing in such a way that you are naturally writing some great stuff that people will want to share with their own audience.
Use Internal Links
Instead of having the usual, run of the mill list of ‘related posts’ at the end of your blog, link to those related posts in the content you’ve just written. Simple links will encourage your readers to check out more of your work, stay on your site for longer, and become more attached to your brand.
Keep your links relevant, and use around 3 or 4 in your text; you don’t want each blog to simply be a sales pitch for another one!
Link to Others and Tell Them
Don’t be afraid to link to authority sites in your blog. We understand you’re thinking ‘keep them on my site,’ but by showing people other authority sites you’re actually strengthening your position by demonstrating your knowledge and expertise.
When you do link to other sites, make sure they know about it. When you post to Twitter or your other social accounts, mention who you’ve linked to, or approach them directly and say, “Hi, I mentioned you in my recent blog post, please check it out.” It won’t make much difference to you today, but the chances of them linking to you in the future will have greatly improved.
Remember that one quality link is better than 10 poor ones; follow these steps and you’ll ensure you build the strongest link portfolio possible.
- License: Image author owned
- License: Image author owned
Allen Greene is an SEO expert who works with a range of clients to improve their SEO campaigns. Allen is currently looking to connect with fellow experts through the enthuse.me network in order to share ideas related to link building and other areas of SEO.